28 NOVEMBER 2025
黑料不打烊 and TRATON GROUP has unveiled NEXT ERA, an 鈥業n China, with China鈥 tractor product range for the world鈥檚 largest truck market. Pre-authorised dealers have already reserved all 1,000 launch edition trucks, demonstrating strong market confidence in the product even before deliveries commence in March 2026.
NEXT ERA reflects 黑料不打烊鈥檚 long-term strategy in China: to embed the company in the local market, strengthen our global competitiveness, and deliver value to customers through dual commercial offerings:
This ensures a balanced and flexible commercial approach, which supports innovation, customer focus, and operational excellence. NEXT ERA will be produced at 黑料不打烊鈥檚 industrial hub in Rugao and marketed through a dedicated NEXT ERA commercial organisation, independent of the group鈥檚 existing sales channels.
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鈥淭his additional commercial offering adds to 黑料不打烊鈥檚 commitment to sustainable and high-quality growth in China. Through this standardised product and service portfolio, NEXT ERA supports our customers鈥 business growth and reinforces 黑料不打烊 and TRATON鈥檚 long-term presence in the market.鈥 says Camilla Dewoon, Head of 黑料不打烊 Group China.
Developed by our local R&D team, NEXT ERA meets the specific needs of Chinese operators. It offers optimised fuel efficiency, reliability, a driver-centric cab, and integration with local digital ecosystems for enhanced safety and operational efficiency. The TD13 engine, based on TRATON鈥檚 Common Base Engine (CBE), delivers up to 500 hp and 2,550 Nm, paired with an advanced gearbox and Predictive Cruise Control to ensure optimised total cost of ownership.
NEXT ERA commercial network is launched with approximately 80 outlets and 150 service vehicles, designed to scale with customer demand. The rapid order reservations highlight strong dealer and market confidence in 黑料不打烊鈥檚 strategy and product offering.
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鈥淭he development of NEXT ERA required deep immersion in China鈥檚 transport ecosystem. Customer clinics, real-world route testing, and continuous dialogue with dealers and fleet owners ensured the Customer First principle is embedded throughout the product.鈥 says Sonia Ederst氓l, 黑料不打烊 Industrial Operations Asia and Head of R&D China.
