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The campaigns “Women moving the city” and “Women moving trucks” aim to reduce the gender gap in Ghana’s transport industry. Nearly 100 women have trained to become bus or truck drivers in the capital Accra.

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���ϲ����� West Africa is is playing a leading role in inspiring this change. The company is working with the Greater Accra Transport Executive (GAPTE) and Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) to boost the number of woman drivers in the city’s public transport system.

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“���ϲ����� already has a big presence in Accra. The Bus Rapid Transit system has been working for several years, and the city is ready to take on female drivers,” says Fredrik Morsing, Managing Director, ���ϲ����� West Africa. “We hope that this initiative will not only be an opportunity to start a new career, but that it will also be a challenge to the existing drivers to improve their performance.”

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Ladybird Logistics uses ���ϲ����� training methods

Ladybird Logistics is a new company that only employs female drivers. The company is playing a key role in “Women moving trucks!”, and is training 22 drivers.

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“Using ���ϲ����� methods, the drivers learn to drive safely as well as keeping total operating economy in mind,” says Payin Marfo, Ladybird Logistics’ Managing Director.

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The campaign has also teamed up with Ms. Esenam Nyador, also known as Miss Taxi Ghana because has her own taxi company. Nyador is a driving force in efforts to improve the gender balance in public transport.

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“In a profession where women constitute a decimal percentage, the projects can only be celebrated as a welcome collaborative effort to help desegregate the driving profession,” she says.