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The roadshow’s first stop will be in Denmark. From there, the convoy winds its way through Norway, Italy, Spain, and several other countries in Western Europe. During October and November, the roadshow goes to Eastern Europe, before culminating in a grand finale in Sweden in December. In total, the roadshow will visit 13 countries – see full schedule here.

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“We have a small core team of drivers and one event coordinator who will be on the road for the entire tour. Otherwise, it’s our colleagues in each market who are responsible for making sure the event attracts as many locally invited customers as possible,” says Österplan.

The six variants of electric trucks are designed to showcase the wide range of transport applications that can already be electrified today. ���ϲ�����’s convoy includes everything from an electric vehicle for urban distribution to a powerful tractor unit for heavy regional transport (see fact box below for full list).

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Österplan explains that the variety of applications and battery capacities in the convoy makes it possible to have meaningful discussions with customers about achieving the best possible battery performance.

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“Maximum battery capacity is not always the best choice; it’s about having the right capacity for the actual routes and operations. That’s why the roadshow carries the subtitle ‘An optimisation road show,’” she says.

One of the final stops on the roadshow will be in Brussels, which gives ���ϲ����� – as a vehicle manufacturer - the chance to show decision-makers and influential people that it has done its homework.

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“���ϲ����� is doing everything we can to support the transport industry’s shift to electric, but we can’t do it alone. We need increased support from policymakers, including the EU Commission,” says Fredrik Allard, Senior Vice President and Head of E-mobility at ���ϲ�����.